University of Lincoln
- 2015
Using branding, animation and digital design to challenge perceptions of the library and highlight the services available beyond books.
- Company
University of Lincoln — Library
- Skills
  • Campaign Design
  • Branding
  • Animation
  • Motion Graphics
  • Digital Design
  • Print Design
  • Illustration
  • Art Direction
- Software
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Photoshop
- More info

Created as a final-year university project, this campaign was developed for the University of Lincoln Library to challenge the perception that the library was solely a place for books.

Centred around the message “It’s Not Just Books”, the project promoted the wider range of services, resources and support available to students. The campaign included branding, print materials, digital assets and animation, creating a cohesive visual identity across the project. A strong focus on visual storytelling, motion and audience engagement helped communicate key messages in an accessible and memorable way, encouraging students to discover services they may not have otherwise explored.

Keyframes
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