At Yours Clothing, digital campaigns were designed for a portfolio of fashion brands across websites, ECRMs and social media.
The role involved creating a wide range of customer-facing content, from seasonal launches and trend edits to promotional campaigns and key trading events. Careful use of imagery, typography, colour and layout helped showcase products in an engaging and commercially effective way, while ensuring all designs remained consistent with brand guidelines. Working across multiple brands required a flexible design approach, adapting visual styles and messaging to suit different audiences while maintaining a high standard of quality and attention to detail. The fast-paced nature of the retail environment provided opportunities to work across a variety of campaigns, balancing creativity with commercial objectives to deliver engaging digital experiences.